I came across a similar effort created by Adbusters magazine called TV Turn Off Week.
Just click on the link above for more info, I also pasted the contents of the home page just below it.
The idea is simple: take your TV, your DVD player, your video iPod, your XBOX 360, your laptop, your PSP, and say goodbye to them all for seven days. Simple, but not at all easy. Like millions of others before you, you’ll be shocked at just how difficult – yet also how life-changing – a week spent unplugged can really be.
But there’s a lot more to TV Turnoff Week than shaking up your relationship with passive entertainment. It’s all about saying no to being bombarded with unwelcome and unhealthy commercial messages. It’s about saying no to unfettered corporate media concentration and to the democratic deficit that results. And it’s about challenging the heavily distorted reflection of the world that we see on the screen, a reflection that is keeping us ill-informed and unaware of the very real political and environmental crises that we all currently face.
For 2007, we returned to the kind of stunt that spawned the Adbusters Media Foundation and our ongoing Media Carta Legal Battle against the corporate gatekeepers that control access to the public airwaves. And students, teachers, parents and activists from around the globe – literally millions of them – found other ways to get involved, whether they spread the word with DIY poster campaigns or just spent seven days liberated from the commercial information grid.
Check out the TV Turnoff Week 2007 wrap-up to read some letters from TV Turnoff Week participants.
Looks interesting.
A side note: one thing I always wondered about Adbusters is why a magazine that prides itself on being so anti consumerist has the balls to charge 10 bucks for an issue. Don’t they realize that the people they need to reach the most can not afford that price tag? Don’t get me wrong I like Adbusters and really appreciate what their trying to do, but this is just something that always bugged me about the magazine. Theres a lot more than I can say, but I’ll save that for some other time.
